Alexandra Daly (born 1987) is a crowdfunding consultant and author.

Early life

Daly was born in

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, where she attended Ransom Everglades High School. She graduated from

Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private research university in Nashville, Tennessee. Founded in 1873, it was named in honor of shipping and rail magnate Cornelius Vanderbilt, who provided the school its initial $1-million ...

, where she majored in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...

, Philosophy Honors, and minored in

Film Studies Film studies is an academic discipline that deals with various theoretical, historical, and critical approaches to cinema as an art form and a medium. It is sometimes subsumed within media studies and is often compared to television studies. ...

. After school, Daly interned at

New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...

and Spin before working as a fact-checker at WSJ magazine, and then as a production manager for documentary films.

Career

Daly was the founder of Vann Alexandra, a

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

based consultancy focused on the preparation, promotion, and launch of crowdfunding campaigns on platforms such as Kickstarter and Indiegogo. The company also offered marketing and public relations services, which they refer to as "crowd relations." Daly is widely regarded as an expert in the crowdfunding field, having been dubbed "The Crowdsourceress". As of 2016, Daly raised over $20 million from 100,000 people worldwide. Notable clients include

Neil Young Neil Percival Young (born November 12, 1945) is a Canadian-American singer and songwriter. After embarking on a music career in Winnipeg in the 1960s, Young moved to Los Angeles, joining Buffalo Springfield with Stephen Stills, Richie Fur ...

Eric Ries Eric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of ''The Lean Startup'', a book on the lean startup movement. He is also the author of ''The Startup Way'', a book on modern entrepreneurial management. Early l ...

TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an A ...

, filmmaker

Gary Hustwit Gary Hustwit is an American independent filmmaker and photographer. He is best known for his design documentaries, which examine the impact of trends in graphic design, typography, industrial design, architecture, and urban planning. He told '' ...

, director

Griffin Dunne Thomas Griffin Dunne (; born June 8, 1955) is an American actor, film producer, and film director. Dunne studied acting at Neighborhood Playhouse School of the Theatre, The Neighborhood Playhouse School of the Theatre in New York City. He is kn ...

and producer Annabelle Dunne for the

Joan Didion Joan Didion (; December 5, 1934 – December 23, 2021) was an American writer. Along with Tom Wolfe, Hunter S. Thompson and Gay Talese, she is considered one of the pioneers of New Journalism. Didion's career began in the 1950s after she won ...

documentary, film production company Mr. Mudd for the

Einstein on the Beach ''Einstein on the Beach'' is an opera in four acts composed by Philip Glass and directed by theatrical producer Robert Wilson, who also collaborated with Glass on the work's libretto. The opera eschews traditional narrative in favor of a formali ...

documentary, British journalist

Eliot Higgins Eliot Ward Higgins (born January 1979), who previously wrote under the pseudonym Brown Moses, is a British citizen journalist and former blogger, known for using open sources and social media for investigations. He is the founder of Bellingcat, ...

Bellingcat Bellingcat (stylised as bellngcat) is a Netherlands-based investigative journalism group that specialises in fact-checking and open-source intelligence (OSINT). It was founded by British journalist and former blogger Eliot Higgins in July 20 ...

, and

Pentagram A pentagram (sometimes known as a pentalpha, pentangle, or star pentagon) is a regular five-pointed star polygon, formed from the diagonal line segments of a convex (or simple, or non-self-intersecting) regular pentagon. Drawing a circle arou ...

partner

Marina Willer Marina Willer is a Brazilian-born graphic designer and filmmaker based in the United Kingdo Biography Willer grew up in Brazil, and developed a passion for design, largely due to the influence of her artist parents. She went on to study graphic d ...

. In 2016, she was named a

Forbes 30 under 30 ''Forbes'' 30 Under 30 is a set of lists of people under 30 years old issued annually by ''Forbes'' magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries ...

in the Marketing & Advertising category. In 2019, Vann Alexandra and Daly's PR company DalyPR merged and rebranded into Daly, a marketing and PR company offering publicity, crowdfunding and events services.

References

External links

Daly
{{DEFAULTSORT:Daly, Alex 1987 births Writers from Florida Vanderbilt University alumni Living people